On November 7th, 2017 Boomsourcing teamed up with United Way, Salt Lake Chamber, and Silicon Slopes to host Startup Santa Tailgate 2017.

The Startup Santa Initiative is a children’s book drive where Utah companies compete against each other to see who can donate the most books and support childhood literacy programs for children living in low-income families.

2017 is the second year Boomsourcing hosted Startup Santa by renting the University of Utah football stadium.

Local businesses were invited and asked to bring at least 5 new children’s books for each team that wanted to join in on the field goal kicking competition.

The competition was held to see who could kick the longest field goal. Jon Bingham from BKA Content took second place at 51 yards and Officer Ariel Chavez from the Orem Police Department won first place with 60 yards.

Startup Santa Tailgate 2017’s main goal is to support literacy programs for children in Utah.

We had over 80 executive members from the startup community attend and 188 books donated and proceeds for many new books. These books will be given as gifts to children all over the state.

  • 2 out of every 3 Utah children living in low-income families and attending 3rd grade are not proficient in language arts.
  • Low-income Utah families have 1 book per 300 children.
  • Middle income Utah families have 12 books per every 1 child.
  • 35% of children who are poor, living in neighborhoods of concentrated poverty, and not reading at a proficient level by the time they’re in 3rd grade do not graduate from high school.
  • 343,000 Utah children live at or near the poverty level.
  • 234,000 Utah children are “at-risk” of intergenerational poverty.

Books Donated: 9,961 and counting


If you would like to contribute to the Startup Santa Tailgate 2017 Initiative, you can do so by clicking here.

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