Finding the “Ah-ha!” Moment in Your Product
Every company still in the early stages of finding its market niche is looking for a critical moment of revelation or inspiration. That moment informs the company’s product development solutions with a clear and simple message or strategy. This helps every member of the company’s various teams focus their efforts on achieving a common goal. It may be a clear user experience objective, like Facebook’s “7 friends in 10 days” strategy for helping new users become long-term users. It might be a sudden realization that you really don’t have to do things the same way as everyone else, as the founders of Miami-based (instead of Los-Angeles-based) 2CMedia, and hundreds of other companies have proved.
Whatever your Ah-ha moment ends up being, though, you should know that there are two powerful ways to arrive there, and that they work together.
Slow Down to Get There Faster…
The Harvard Business Review recommends a four-step strategy that mostly seems like taking a giant step back from the problem:
- Notice quiet signals
- Look inward
- Take a positive approach
- Use less effort
We especially like that last one. In a nutshell, what their research revealed is that sudden inspiration is more likely to come when we remove ourselves, literally, from noise and distractions for a time. Giving ourselves space to do this gives our brain the subconscious resources to put seemingly unrelated ideas together. Once it completes that process, you’ve got your lightbulb moment. So take a break, or even a nap to let the ideas gel. Of course, in order for that to happen, you need some idea components already in your head.
…But Inform Your Inspiration Deliberately.
Janet Choi at Customer.io explains a highly scientific approach toward discovering product development solutions. This approach consists of three data-driven steps that can provide enough information to powerfully inform the meditative internal strategy outlined by HBR above. These steps are:
- Find your power users
- Dig into the user experience
- Take action by testing a theory
Use data to discover the ways your products are already being used, and test out alternative improvements. Pretty simple. Also pretty powerful. By deliberately seeking out what your target markets want to do, you can gather lots of information that fuels the inspirational process.
Light’s on, Now What?
Once you have your power idea, and the product development solutions have been implemented, there’s no time to waste. You need to get this powerful, simple, and clear idea out to the world. They need it, and you can provide it. Boomsourcing helps companies at this stage to scale fast with trained sales development representative teams. Our SDRs get your product on the market and take the burdens of demand generation off your shoulders. Contact us today to start turning on lightbulbs in the minds of your ideal customers!
