No, that’s not a typo; you read the headline correctly. It may seem counterintuitive after a couple of decades of telemarketing having a bad reputation. The only reason for that, though, is that telemarketers who do a poor job tend to get a lot more press than those who do excellent work. As it turns out, telemarketing and branding go hand-in-hand.
1. What NOT to do
If you want to see how telemarketing and branding work together, first consider the source of telemarketing’s poor reputation.
None of us enjoy getting intrusive phone calls. We especially don’t like getting them when we’re busy or when we’re with family. When the call is about something that we have no interest in whatsoever, the effect magnifies the displeasure.
We don’t like being interrupted by something we don’t care about when we’re in the middle of something we do care about. And companies that do that are shooting themselves in the foot in the long run.
2. Talk About What People Care About
So, cold calls that are both unsolicited and irrelevant are unwelcome. What’s the solution? No one solicits a sales call unless they already know they want something, but how do they know whether they want it if they don’t even know about it?
The other factor in this telemarketing equation, relevance, is the key. People love to talk about the things that matter to them. And anytime you can make a connection between more than one of those things is a big chance to keep their attention. That means doing some research ahead of time.
3. Go for a Warm Approach
This works whether your products are B2B or B2C, though it’s easier in the former. Do careful online research into your prospects. Connect with them across multiple social media networks, and find the ones who are talking about problems you can solve.
Once you identify those potential customers, engage with them. Help them get to know you before you make the call, and make it personal. Leverage your own LinkedIn profile for the benefit of your company and its brand.
4. Remember: Telemarketing is a Means to an End
Once you call them, though, make sure that every call is focused on the big picture and the long term.
It’s not just about closing a deal. It’s about building a relationship of mutual benefit. You’re talking about building something that will help both companies grow for years to come. Careers and families depend on the success of each call! Lives are at stake!
That may be putting too fine a point on it, but that’s the kind of telemarketing and branding attitude that pushes companies forward into success.
5. Work with Expert Representatives
That attitude is why, at a telemarketing company like Boomsourcing, we live by the mission statement, “Deliver Greatness. Build Humanity.” We know that what we do is not just about us. Our work has ripple effects that ought to benefit every life they pass through.
That’s why we enthusiastically recommend the telemarketing work that our agents and SDRs do every day. We build powerful relationships with our customers before they ever become customers. Once they become our clients, we give the same effort to build up their own brands.
Contact us today, and let us use cutting-edge and downright good telemarketing to launch your brand into the stratosphere!