Among customers, telemarketing still has a reputation that could stand to improve. For years, players in this industry focused too much on expediency. Not enough thought went into gaining the trust of the people they were serving. That’s all changing now. Competition from other fields and forms of contacting customers has raised the bar. Now, it’s not enough to play the numbers game. Now, it’s about better telemarketing to win hearts and minds.
Friendly Agents = Better Telemarketing
The first principle of better telemarketing is about the people. Who’s actually doing the telemarketing work? Make sure that the agents who speak with customers over the phone are friendly.
Customers can tell when the person they’re speaking with is not having a good day. If that person feels bored and doesn’t want to be there, they know. They can also hear tones of disdain and contempt.
Make sure that your hiring process accounts for personality factors and enthusiasm. It’s close to impossible to train people to be more friendly than they are by nature. That’s why you need to make sure that you hire people for those roles according to their true personality.
Clear and Transparent Processes Help Customers Relax and Trust You
Customers hate getting transferred to somebody who doesn’t know why they received them.
Make sure that your internal telemarketing processes feature clear objectives and strong communication. Each part of the machine should know what each other part is doing. That way, you can care for customers with high efficiency, and you can tell them what to expect. When you do that and keep your promises, customer satisfaction goes way up. Loyalty increases, too, which is great for your company’s future.
Better Telemarketing Requires Informational Accuracy
Finally, here’s one of the most critical parts of better telemarketing practices. Make sure that your agents always provide your customers with correct information. This may seem like an impossible aim. You might think that no one can escape human error, but technology has made it possible.
Many Boomsourcing agents are able to rely on the help provided by our Perfect Pitch software. This technology uses pre-recorded audio segments and integrates them into live conversations. With that kind of aid, our agents don’t have to worry. They can always provide the exact same information to each customer. It doesn’t even interrupt the flow of natural conversation.
Any other company that uses our Perfect Pitch technology can enjoy the same benefits. Their customers always hear a friendly agent provide accurate information with complete transparency. If that’s the sort of relationship you want with your customers, give us a call today, so we can start getting you set up!