Everyone knows that telemarketing has a poor reputation among consumers. There is such a thing as telemarketing that helps provide useful services, though. Business owners understand the difference. The trick is to make sure that you work with telemarketers that are on the right side of that battle. The consequences of unlawful telemarketing practices can be severe. In fact, they can be enough to cripple or even destroy a business. It’s not worth the risk! Let’s look at why it’s so important to engage in only legal telemarketing practices.
What Happens to Companies That Use Illegal Telemarketing?
This week, an educational services company in Illinois had to settle a lawsuit with the FTC. What happened was that this company worked with a third-party lead generation service. The agents of that service misrepresented themselves. They claimed to be military recruiters or job search coordinators. The reality was that they were only looking for data to sell to the client company.
The aim of this third-party firm was to gather contact info from customers. That is not a problem in itself as long as the customers know that’s what’s going on. In this case though, they didn’t. In fact, they were told the opposite; that their information was not going to be sold. Hence the lawsuit.
The Illinois company ended up having to settle that suit against them for 30 million dollars. They ignored the right of their prospects to consent. They didn’t give them a chance to say no to having their information gathered and sold. There were layers of deception on top of that omission, and they were calling people on the Do Not Call Registry.
What Does Legal Telemarketing Look Like?
Here at Boomsourcing, we pride ourselves on the fact that we vet every company that we work with. We don’t engage with anybody who doesn’t have a legitimate business purpose. Besides that, we make sure that we only use sales strategies and lead generation tactics that are above-board.
Our goal is to make telemarketing better. We do this through a combination of honesty and strong technology, like our Perfect Pitch software. One of the greatest problems in telemarketing, even when it’s legal, is that human beings are imperfect and make mistakes. Perfect Pitch makes it much easier to avoid mistakes where agents go off-script or lose control.
Legal telemarketing means contacting prospective customers in a respectful way. Never misrepresent the purposes of your call. To protect your business, make sure that you always use the most appropriate sales methods!
If you’re looking for a telemarketing partner that you can trust, contact Boomsourcing today, and we’ll get started!