Recent news reports have revealed that some underhanded telemarketing operations have found a new way to sneak past you. They’re using technology to leave voicemails without making the target phone ring at all. That means they don’t interrupt you as much. It also means they can fill up your inbox without giving you the chance to say no. At Boomsourcing, we say that it’s not okay to try and hide the truth while you’re selling something. Customers deserve to know what’s going on. Hidden telemarketing practices like this undermine the very foundation of good business.
Trade Produces Wealth
In the long run, customers will do more business with brands they know they can trust. This issue goes deeper than that, too, though. What are any of us trying to do? Business is about making money, sure. But it’s also about providing something people need so we can earn our keep.
Business is about trading. In ancient days, people would barter for the things they need. You have the grain I need, and I have the clay pots you need, so let’s swap some. In both cases, we gave something up for something else we valued more, and we both became wealthier.
That system gets awkward and unbalanced pretty fast, though. That’s where the money comes in; to smooth out the differences in needs and wants. You need a lot of clay pots to store all your grain, but I need enough grain for my family. We exchange goods for money and sell more goods to other people, and buy other things we need. Using money accelerates the process of becoming wealthier.
Business is About Money, But Money is About Work
What money does is represent the value of the work we’ve done. If I give you money, it’s because you did or will do some kind of work that benefits me.
So in business, we’re trying to earn money by doing activities that benefit others. Whether it’s running a convenient retail store, manufacturing steel beams, or developing accounting software, the principle is the same.
You’re asking for money in exchange for something that’s supposed to be genuinely useful. That way, you can get the things that are useful to you, too! It’s supposed to be a win-win.
Why Hidden Telemarketing Practices Ruin Everything
Telemarketing is a strategy that connects providers with customers that need a service. It’s meant to be faster than door-to-door sales or waiting for a customer to show up. Like all sales, it often introduces a customer to a solution for a problem they didn’t know they had.
The great problem is that unethical business practitioners try to deceive customers. They trick them into buying something that’s not useful or is an outright scam.
Many customers understand that. They’ve started to ignore the constant bombardment of usesless calls. Many of those calls would actually do them harm.
Operations that try to get around this kind of customer feedback using ringless voicemail are desperate. They’re preying on the gullible or uninformed customers who trust what they shouldn’t.
Rejecting Hidden Telemarketing Practices
At Boomsourcing, our mission is to deliver greatness and build humanity. We do that by providing telemarketing support and services to businesses that want to grow in positive ways. Our clients are proud of the services they provide.
We don’t engage in deceptive or hidden telemarketing practices. Our systems work best by informing every customer, and we get better results.
If your business needs help growing and reaching more customers the right way, reach out to us today!