Intrusive robocalls are, in the minds of many consumers, the very worst thing ever. These kinds of calls are exactly how most consumers don’t want to interact with brands. That strong dislike resulted in the creation of the do-not-call list many years ago. Marketing companies have a responsibility to respect the information on that list. Recently, the Federal Trade Commission came out with a new and improved way of exploring its data. Their site now provides interactive telemarketing data that both companies and consumers can use.
Why Do-Not-Call Data Matters
Every company that uses telemarketing in the USA must scrub their calling lists. That means removing any phone numbers that belong to individuals who don’t want to be contacted. They have to do this on a regular basis. The penalties for failing to do so can be stiff enough to shut down smaller companies.
Aside from the legal consequences, there’s the question of the social impact. Does calling someone against their wishes do anything good for your brand? Hardly! Rather, it builds up distrust and suspicion for your entire industry.
Unscrupulous marketers have made a habit of subversively disrespecting the do-not-call list. They’re moving us toward a day when people stop answering their phones altogether.
That may never happen, but we know that a lot of consumers no longer answer any numbers they don’t recognize. It’s gotten so bad that some companies have given up on trying to reach their prospects live. They settle for going straight to voicemail without making the phone ring at all. It’s sneaky, desperate, and disrespectful to customers.
The Advantages of Interactive Telemarketing Data
The FTC’s new interactive telemarketing data tools empower customers to see that they’re not alone. They do know that intrusive calls are a national problem. They may not know why they’re getting the specific kinds of calls that they are.
The FTC visualizations reveal that some parts of the United States are much more likely to get hit by scammers. Other regions get more legitimate but still unwanted calls. In some places, the top complaint is that callers hang up without a sound.
The new FTC data now gets updated quarterly, instead of annually as before, so it’s easier to track trends.
What Are the Best Ways to Reach Out?
What does this mean for businesses? Easy. Now you can see what the best ways are for you to stand out. Suppose you can see in the interactive telemarketing data what the top consumer complaints are in your area of service. That means you can choose a strategy that’s less likely to run afoul of the ire of your prospects.
Many customers hate robocalls, for example, as we’ve mentioned already. Companies tend to like using robocalls, though. That’s because they provide information with 100% accuracy on every call.
Where’s the high ground? Turns out that it’s in Boomsourcing’s court. Our Perfect Pitch technology empowers human agents to enjoy the benefits of pre-recorded audio. They never forget to give out a crucial piece of information. But the tech still allows them to interact naturally with prospects.
Boomsourcing provides the best sales technology and business development tactics for our clients. Contact us today to learn more about how your business can reach more customers. You can grow faster without stepping on any toes!