Why should you think about outsourcing telemarketing call center roles for your business? Wouldn’t it be easier to sell your products yourself? After all, you know your product best, right? How hard could it be? Well, those are what we call “famous last words.” It’s amazing how complex a call center is. Likewise, it’s clear that knowing the product isn’t enough to be able to sell it. Sales takes a lot of time that most businesses don’t have to spare, and even more persistence.
Logistics and Overhead
What’s involved in running a call center? It might surprise you, even if you have experience establishing office spaces. It’s a lot more than setting up a few tables and plugging in some phones. Sure, it’s possible to start a bare-bones operation, and we’ve done that before, ourselves. But that doesn’t take into account what it takes to keep that operation going. Much less how to keep the people happy who do the actual work.
One key aspect of the expenses of running a call center is the upkeep on the modern infrastructure. This is especially important in the context of offshore or nearshore operations. Telemarketing uses phone networks, but primarily on the customer side. On the calling side, VOIP is the industry standard. It’s much easier to connect internationally via the internet. That means that every call center needs dedicated servers and other hardware. On top of that are the IT professionals who keep them connected and running smoothly. Information security is critical; you can’t just plug in any old laptop and go. Customer data must be secure. Company infrastructure must be clean of viruses and defended against hacking.
This all adds up to a complicated operation, indeed. But it’s not even the half of it.
Those of us who’ve worked in outsourcing telemarketing call center operations are very familiar with the employee turnover that the industry is infamous for. Telemarketing is difficult work. Although many people try their hand at it, few make a long-term career of it. It’s a necessary service for so many companies, though. That means providers are always looking for ways to find and keep their best workers. Part of that involves making the call center itself a comfortable and inviting place to work.
Even if you have the nicest call center in the world, though, you can’t reduce the mental and emotional effort the job itself requires. That’s especially true once you’re talking to actual leads. Especially when the job involves cold calls, the people on the other end of the line can be pretty harsh. That’s one of the main reasons workers leave the industry. It also means that HR is always looking for more people of the right talents and mindset to stay longer.
Outsourcing Telemarketing Call Center Operations With Boomsourcing
Running a telemarketing campaign is a lot of work, as you can see. Major corporations do tend to have the resources to build and maintain both the IT and HR infrastructures. It’s often way too much for a small or new business to take on, though. In either case, it’s crazy expensive, unless you know how to scale it.
That, as it turns out, is exactly what we do. With our offshore contact centers in the Philippines and nearshore offices in Mexico supported by headquarters in Utah, Boomsourcing enjoys unparallelled advantages in the telemarketing industry. We are experienced at maintaining many successful long- and short-term telemarketing campaigns. We pass on our cost benefits to our customers so they can succeed even faster, too.
If you’re looking into outsourcing telemarketing call center work for your company, look no further. Be sure to reach out to us today!