Why consider telemarketing outsourcing, rather than building up an in-house call center? There are at least four ways you’re better off by letting a company like ours take on your calling campaigns!
The Specialization and Focus of Outsourcing
One of the main reasons to outsource anything is to allow your own organization to focus on what it does best. Devoting internal resources to taking on complex new responsibilities is risky. Instead, let others do the new work while you double-down on what you’re already doing well.
Telemarketing activities involve complex operations on the technology side. There are also significant investments in human resources. Call center agents need special training and engaged management. These activities are outside the core competencies of most groups needing telemarketing outsourcing.
Telemarketing Outsourcing’s Cost Savings
Outsourcing allows each of the organizations involved to specialize. They can enjoy economies of scale that result in significant savings. The alternative is investing your company’s money in new office space and equipment. There’s also the trial and error of getting it all set up. Outsourcing allows somebody else to take on all those tasks more efficiently.
Telemarketing outsourcing companies come with long experience building and running call centers. We’ve got it down to a science. Our primary call centers are also in offshore and nearshore locations. That gives us a significant labor cost advantage. It’s much more expensive for U.S. companies to do telemarketing in-house.
Customer Growth via Telemarketing
One of the main tasks of telemarketing is increasing engagement with potential customers. That can happen in several different ways. One of the most familiar is basic cold calling. Marketing agents reach out directly to customers. These may or may not have expressed interest in your business. There’s still a good chance that some will buy, though.
Agents can also contact prior customers and people who opt-in via website forms. These forms of telemarketing can often be even more successful. Agents are then speaking with people already interested in your company. At the end of the day, there’s one factor that matters most. Telemarketing is one of the fastest ways to reach out to as many potential customers as possible.
The Advantages of Agents’ Expertise
This is one of the most important advantages of telemarketing outsourcing. Companies that specialize in telemarketing have more experienced agents in general. The industry as a whole has a high turnover rate. In spite of that, companies like Boomsourcing can count on more agents who stay for the long run. Our human resources staff know how to find the kind of people with the right temperament for the job. That means people who are flexible and able to learn to sell different products fast. They have the emotional intelligence needed to respond to all kinds of customers.
you can count a company like Boomsourcing. Contact us today! Let’s talk about organizing your telemarketing campaigns and helping your company succeed faster!