What does it take to succeed in telemarketing sales? Sales and marketing are industries undergoing constant change, and it can be hard for small and growing companies to keep up. It’s not impossible, though. We’re happy to share these five ways you can boost your efforts for maximum results!
Telemarketing Sales Works Best with Organic Leads
The very best way to enjoy dramatic success in telemarketing sales is to make sure you’re calling on as many organic leads as possible. Organic refers to leads that you generate naturally. You pull in information from interested prospects via website sign-up forms and other ways for people to express interest. Calling on those prospects has a natural higher probability of success.
Mix Inbound and Outbound
Telemarketing sales efforts traditionally rely on cold calling leads who may or may not have any interest in the product. It’s a good way to gauge market interest while also convincing a portion of them to go ahead and buy. Together with organic leads, though, it’s a good idea for your telemarketing team to take as many inbound calls as possible. Not only does that refer to potential customers who call your company directly, but also to referrals and transfers from outbound teams that focus only on gauging interest and find customers who are ready to buy.
Rely on Telemarketing Sales Agents with Experience
Everybody has to start somewhere, but it goes without saying that you will enjoy greater success by working with telemarketing sales teams that already have experience. It can be rewarding to build and train a team from the ground up to specialize in your products, but it also takes a lot more time. Hiring agents with outside experience in telemarketing, or sales in general, will get your campaigns in gear much sooner.
Leverage Social Networks
Telemarketing is not just about phone calls anymore. In fact, it’s common industry knowledge that customers are increasingly skeptical of phone calls from unknown numbers. The rate of success per call has been declining for years. That’s why marketing and sales teams are boosting outreach via social media. By connecting with prospects and building relationships online, the chances of successful sales calls improve by a significant margin.
Scale Faster with Outsourcing
It can be very much worth the effort to build up an in-house team of skilled and trained sales professionals who focus on your products. As we mentioned before, though, it can also be time-consuming and expensive. When you’re just starting out, or when you hit a moment where you need to grow faster, those constraints can stop you in your tracks. Supplementing your in-house team with an outsourced team of offshore agents can provide the savings necessary to come out ahead. You can get far more agents working for you, at reduced costs.
Make sure to contact us at Boomsourcing today if you’re thinking about building up a new telemarketing sales campaign. We’ll show you why our agents deliver better results, faster!