Telemarketing lead generation used to be a matter of running through a phone book or a business directory and calling everyone. You could focus your efforts through sorting by business types or names, but it was still a rather inefficient process. Those days are thankfully very much in the past, but why? What are the new technologies and tactics that have made all the difference in these industries? We’ve identified three key ideas that have made it much easier for businesses to reach out to the customers they can serve best.
1: Social Media is a Telemarketing Lead Generation Force Multiplier
Social media has been so beneficial for telemarketing lead generation because it makes it possible to find more interested leads, faster. By sharing content and interacting with people who comment on it, Companies can discover people who might be interested in their products. Even better, companies can be proactive. Searching for posts that have to do with specific keywords can yield a treasure trove of leads who are already talking about the problems that a company’s solutions can address.
2: Offshore Verification Teams Make Telemarketing Lead Generation More Accurate
What do you do though, when you still have to rely on old-fashioned lists rather than organic leads? Sad experience shows that often, those purchased lists are full of outdated information that does no one any good, and may even hurt brands. The answer is provided by companies like Smart Funnel, which runs through purchased lists ahead of time to make sure that they contain accurate data. They can also then curate the verified data to produce highly targeted lists that provide better results. If you need better lead data, Smart Funnel will get it!
3: Partnerships Make Telemarketing Easier to Implement
Starting up a telemarketing campaign in-house can be a bit of a headache. There’s a lot of infrastructure to set up, and even more overhead to account for. Staffing the call center becomes a constant uphill battle. Fortunately, no one has to do any of that all on their own. Boomsourcing makes setting up new telemarketing campaigns as easy as pie. Using offshore and nearshore contact centers provides significant economies of scale. Make sure to contact Boomsourcing for your next telemarketing campaign!