Telemarketing as we know it may not exist a century from now. To understand telemarketing’s future, we have to recognize some hard truths. The opposition to receiving a cold call is getting greater and greater every day. That’s thanks to unscrupulous characters who perpetrate scams and fraud using telemarketing tactics. More people are receiving more…
Author: Jordan Wutkee
Web Content Writer / Editor — Boomsourcing
Interactive Telemarketing Data for Better Outreach
Intrusive robocalls are, in the minds of many consumers, the very worst thing ever. These kinds of calls are exactly how most consumers don’t want to interact with brands. That strong dislike resulted in the creation of the do-not-call list many years ago. Marketing companies have a responsibility to respect the information on that list….
Hidden Telemarketing Practices: Why They’re Bad
Recent news reports have revealed that some underhanded telemarketing operations have found a new way to sneak past you. They’re using technology to leave voicemails without making the target phone ring at all. That means they don’t interrupt you as much. It also means they can fill up your inbox without giving you the chance…
Legal Telemarketing VS. a lot of Legal Hot Water
Everyone knows that telemarketing has a poor reputation among consumers. There is such a thing as telemarketing that helps provide useful services, though. Business owners understand the difference. The trick is to make sure that you work with telemarketers that are on the right side of that battle. The consequences of unlawful telemarketing practices can…
3 Keys for Winning in Telemarketing Work
As an industry, telemarketing has quite a reputation. In the past, it’s been known for a lot of tricky and stale sales tactics that didn’t make anyone feel good about what they were doing. That’s all changed now, and winning in telemarketing means going the extra mile. Boomsourcing takes telemarketing seriously. We do all we…
Three Telemarketing Disasters to Avoid at all Costs
At Boomsourcing, our goal is to get your brand out there. We know from experience that in doing that, you’re going to run into some snags. Every person you speak with is different. They will have different combinations of needs. You can’t meet them all, but your product will be the right fit for some….
Where Will Telemarketing be 1 Year From Now?
Commentators have been predicting the imminent demise of telemarketing as a business strategy. They’ve associated the practice with annoying consumers through life interruptions. There’s also the outsize impact of scammers. The harm their fraud causes to legitimate industry is significant. What do these trends and issues point to? What will telemarketing in 2020 look like,…
5 Benefits of Telemarketing You Don’t Want to Miss
Telemarketing is a powerful tool for any business that includes it as a core strategy, but why? What are the specific benefits of telemarketing that make it so useful? As it turns out, telemarketing has the power to revolutionize your brand, when you use it the right way. Benefit 1: Human Connection In the internet…
3 Better Telemarketing Principles that Make Customers Love You
Among customers, telemarketing still has a reputation that could stand to improve. For years, players in this industry focused too much on expediency. Not enough thought went into gaining the trust of the people they were serving. That’s all changing now. Competition from other fields and forms of contacting customers has raised the bar. Now,…
3 Big Telemarketing Trends You Should Know About
Like all competitive industries, telemarketing is an evolving field. Players are trying to keep up with the increasing demand for excellent service. They’re also trying to prevent choking regulations that come about thanks to bad actors. This causes a technological arms race within the industry, as we all compete to see who can be the…