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One of the few areas where telemarketing as a practice is still widely accepted is in politics. Telemarketing for political campaigns is how future leaders reach out to their constituents. Here, telemarketing is not restricted as much as in other areas. Political telemarketing campaigns can, therefore, be useful for a variety of purposes. In today’s…

Telemarketing as we know it may not exist a century from now. To understand telemarketing’s future, we have to recognize some hard truths. The opposition to receiving a cold call is getting greater and greater every day. That’s thanks to unscrupulous characters who perpetrate scams and fraud using telemarketing tactics. More people are receiving more…

Can interactive telemarketing data lead to happier customers? Yes! Intrusive robocalls are, in the minds of many consumers, the very worst thing ever. These kinds of calls are exactly how most consumers don’t want to interact with brands. That strong dislike resulted in the creation of the do-not-call list many years ago. Marketing companies have…

Hidden telemarketing practices have gotten out of hand in the industry. Recent news reports have revealed that some underhanded telemarketing operations have found a new way to sneak past you. They’re using technology to leave voicemails without making the target phone ring at all. On the one hand, that means they don’t interrupt you as…

Let’s look at why it’s so important to engage in only legal telemarketing practices. Everyone knows that telemarketing has a poor reputation among consumers. There is such a thing as telemarketing that helps provide useful services, though. Business owners understand the difference. The trick is to make sure that you work with telemarketers that are…

As an industry, telemarketing has quite a reputation. In the past, it’s been known for a lot of tricky and stale sales tactics that didn’t make anyone feel good about what they were doing. That’s all changed now, and winning in telemarketing means going the extra mile. Boomsourcing takes telemarketing seriously. We do all we…

At Boomsourcing, our goal is to get your brand out there. We know from experience that in doing that, you’re going to run into some snags. If you aren’t careful, little snags can morph into telemarketing disasters. Every person you speak with is different. They will have different combinations of needs. You can’t meet them…

What will telemarketing in 2020 look like, and what comes after that? Commentators have been predicting the imminent demise of telemarketing as a business strategy. They’ve associated the practice with annoying consumers through life interruptions. There’s also the outsize impact of scammers. The harm their fraud causes to legitimate industry is significant. What do these…

Telemarketing is a powerful tool for any business that includes it as a core strategy, but why? What are the specific benefits of telemarketing that make it so useful? As it turns out, telemarketing has the power to revolutionize your brand when you use it the right way. Benefits of Telemarketing #1: Human Connection In…