We’ve identified three key ideas that have made it much easier for businesses to reach out to the customers they can serve best.
1: Social Media Can Be A Telemarketing Lead Generation Force Multiplier
Social media has been so beneficial for telemarketing lead generation because it makes it possible to find more interested leads, faster. By sharing content and interacting with people who comment on it, companies can discover people who might be interested in their products. When you create value for a community the next step is to ask them to raise their hand to be contact regarding specific opportunities. Similar to the novelty of a hand written letter, a personalized phone call to an interested prospect will always yield results.
2: All The Other Channels Are Full
Text marketing has now come full swing. What was once a golden opportunity to grab someones attention has deteriorated into an arms race in the same space as everyone else. Email open rates have been on the decline for the past decade. Now texting is becoming less effective. Outreach via phone has actually come full circle and is novel again. More importantly by speaking to someone brands are able to truly gauge interest and most importantly walk the potential client to the point of making a decision right then and there.
3: Partnerships Make Telemarketing Easier to Implement
Starting up a telemarketing campaign in-house can be a bit of a headache. There’s a high cost of infrastructure set up, and staffing. Fortunately, in this day and age it has never been easier or more turn-key. Boomsourcing makes setting up new telemarketing campaigns fast, cost effective and efficient. Using offshore and nearshore contact centers provides significant economies of scale. We look forward to working with you on your next campaign!