If you own a company, you know the importance of lead generation. You may hire a reputed lead generation company to find qualified leads. Once you have a list of interested users, you can convert them to clients.
However, like any other business process, lead generation strategies change and evolve with technological advancements. You can prepare for the transformations if your arsenal has future lead generation trends.
Let us take the lead and break down the seven lead generation trends you should keep an eye out for 2024. These trends will help you no matter whether you own a B2C or B2B company. Grab your coffee and comforter, and scroll down to learn the trends to improve your lead generation endeavors.
1. Use AI for personalization:
With the boom in the AI segment, we can start our trends list with how you can use artificial intelligence. We all have been using AI for quite some time now. However, AI has moved beyond Snapchat and other apps. You can now employ AI for professional uses as well.
You can use personalized AI technologies, from finding leads to nurturing and even converting them. How can you use personalized AI for B2C lead generation? Here is how:
- Predictive analytics: Most companies use tools to analyze data. If you also use analyzing tools, take it to the next step. Use AI to analyze the data you collect using tools and see how AI predicts conversion-ready leads.
- Lead scoring: Using AI for lead scoring is one of the most accurate ways of ensuring that specific leads will convert. AI tracks the leads’ behavior and determines whether they will convert. Hence, you can spend time on the potential and qualified leads.
- Suggestion marketing: If you own an eCommerce company, using AI can improve your conversion rate. You can suggest related products or services based on the users’ search history.
Apart from these, you can use AI to optimize your workflow. Better workflow ensures better service. If you outrun your competitors, more leads will convert into clients through qualified lead generation services.
Roll your sleeves and prepare to utilize AI to offer personalization and improve conversion in 2024.
2. Intent-based content for lead generation:
We always suggest keeping abreast of the latest updates in Google’s search engine result pages or SERPs. The recent update encourages you to create value-adding content for your target audience. Research the profiles of your target audience and find out their intent.
Creating intent-based content allows you to create quality content that educates your users at all stages. The more readers visit your website, the better you rank on SERPs.
Ranking on SERPs had been easier earlier. However, now you must match the search intent of your target audience. Every established lead generation company in the USA recommends using intent-based content. It will work even better in 2024 if you are implementing SEO practices. Here are four points you must remember when creating content:
- Your content must be clear and uncomplicated to read.
- It must add value to your users.
- Focus on customer intention when creating content.
- Users must be able to access your content on all devices.
Remember these things when creating content to make it ready for 2024.
3. The importance of simple messages:
We live in an era where the purchasing power of consumers is like never before. At the same time, customers are spoilt for choices. How many emails and notifications do you get from your favorite shopping apps daily? How many of them do you actually read, though? Very few, right?
Keep your behavior in mind when sending messages to your prospects for B2C lead generation. The simpler your messages are, the more attention they will grab. Remember that no one wants to go through innumerable messages to know which offer is best for you.
Your message should be enticing to your target audience. Be straightforward and specific about why they should choose you and what to expect. Avoid using empty claims, as those can severely harm your reputation. Also, refrain from using business jargon and confusing language that baffles readers.
Above all, talk more about your users’ pain points and less about your business. Once leads realize that you have the expertise to identify their problems, they will be interested in knowing about your business.
4. Omnichannel approach for lead generation:
Having an omnichannel presence is a must in the era we are living in. We consume information from various channels, including print media, social media platforms, websites, emails, videos, podcasts, etc. B2B companies should utilize user behavior to connect with their target audience.
Any lead generation company would suggest you implement an omnichannel strategy. Having an omnichannel presence will engage more people and will generate qualified leads.
5. Target based on SGE:
SGE, or Search Generative Experience, is Google’s generative AI. It allows users to gather information on a topic without opening any specific link or page. If the richness of your content entices users, they will visit your page.
Hence, you must optimize the content on your website to rank on SGE. SGE has set the highest bar for quality information. If you want to rank on SGE, you must create content that answers all your users’ queries.
6. Create conversational content:
As mentioned, you must focus on creating intent-based content. However, why would people click on your website to read your intent-based content? Providers of qualified lead generation services recommend producing conversational content.
Initiating a conversation online is one of the most challenging things. However, if you can nail it, you can definitely increase footfall on your website. While you want to create simple and upfront messages, ensure that you are also thoughtful. Do not focus on converting leads immediately. Instead, start a conversation, add value with your insights, and look to establish long-term relationships with your target audience.
Your goal is to share useful information with first-time visitors, leads, and repeat customers alike. Use conversational content in various channels, from emails to social media platforms and even your website. The more value you add, the better your chance to rank on Google’s SERPs and SGE.
Users have become smart nowadays. The more exposure to the internet, the more aware they are of security and privacy threats. Lately, we have witnessed companies using user data without their knowledge. Hence, users are now skeptical about sharing data.
You can be transparent with your target audience and provide them with honest experiences. Your potential leads will trust you more if you ensure data safety. If you are targeting users for B2C lead generation, try using these:
- Provide a disclaimer about storing user data.
- Never share user data or their contact information publicly.
- Allow users to choose cookies when they visit your website.
- Encrypt your emails and maintain quality while sending them.
- If you own an eCommerce website, ensure a safe transaction gateway for users.
Explore the future of lead generation with Boomsourcing:
What is your business plan now that you know the trends to watch out for in 2024? Well, reading an article on future lead generation trends is one thing. However, the implementation of these trends requires the expertise of professional marketers.
We understand exactly what you need. If you want to improve your lead generation endeavors and witness a BOOM in your business, contact Boomsourcing.
As the best lead generation company in the USA, we bring 15+ years of experience to your table. Our omnichannel lead-generation strategies and telemarketing lead-generation processes are at your disposal.
We specialize in generating qualified and conversion-ready leads using advanced analytics tools. We analyze the changing trends in the lead-generation market and provide you with insights.
Reach out to us today to learn more and make your business future-ready.